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Joyce Seng, ATP (Income Tax & GST)

Founder | Cloud Accounting Specialist

Joyce is an accredited finance professional with over 10 years of experience in accounting, tax, audit, and business analytics. She has a proven track record in serving the Small and Medium Enterprises (SME) market in Singapore and managed a portfolio of over 50 clients across diverse industries as an accountant with a corporate service provider.

She earned a Bachelor of Accountancy degree (Honours) from Nanyang Technological University in 2006, and was a former Big 4 audit assistant manager trained in the Singapore Financial Reporting Standards, International Financial Reporting Standards, United States Generally Accepted Accounting Principles, and the Sarbanes-Oxley Act.

She is a member of the Institute of Singapore Chartered Accountants (ISCA) and Singapore Chartered Tax Professionals (SCTP), and an Accredited Tax Practitioner for Income Tax and GST (ATP - Income Tax & GST). As a qualified individual (QI) registered with Accounting and Corporate Regulatory Authority (ACRA), she is authorized to perform statutory filings on behalf of clients.

Her specialty lies in cloud accounting; she is a Xero partner, a Xero-certified advisor and migration specialist, and a HubDoc-certified Xero partner who can drive the digital transformation of your accounting process through cloud accounting. She heads our cloud accounting advisory team and regularly shares her industry knowledge in our blog.

Ascension, in Christian belief, is the ascent of Jesus Christ into heaven on the 40th day after His resurrection. As a Catholic convert, Joyce so-named the company as a dedication of the business to Christ. Connect with her via email, LinkedIn or WhatsApp.